About

E-commerce Website
& Conversion Specialist.

I design, build and improve websites and e-commerce stores with a focus on clarity, usability and performance.

services

01

E-commerce Websites

I build and structure e-commerce websites that are easy to manage and built to sell. Products, logic and user flow are designed to grow with the business.

Shopify & WooCommerce

Store structure & navigation

Product setup (SKU & variants)

Performance & speed

Domain & hosting setup (Namesco)

02

Conversion & Performance Improvement

I help existing e-commerce websites convert better by simplifying user journeys and removing friction from key pages.

Product page optimisation

Checkout flow optimisation

Basic CRO principles

A/B test structure (when applicable)

03

Layout & Content Planning

I plan clear website layouts and content structures that help users understand what you offer and take action without confusion.

Information architecture

Page hierarchy & flow

One-page & multi-page planning

Content clarity & prioritisation

04

Project & E-commerce Support

I support teams during e-commerce projects, helping manage tasks, priorities and communication between technical and marketing needs.

Project coordination

E-commerce operations support

Product & catalogue management

Cross-team communication

projects

A selected overview of my work. Additional projects are available upon request.

Big Drop Brewing

Award-winning alcohol-free brewery selling in the UK.

I supported the e-commerce team with daily Shopify operations, product setup and inventory structure, helping keep the store organised, scalable and easy to manage.

MaxiPro

Corporate website designed to present Maxipro’s services in a professional B2B context.

‍Built with a strong content structure to support clarity, trust and easy navigation across key service pages.

Ornella Gorza

Early-stage e-commerce startup built on Shopify.

‍I built and set-up the entire online store, from product organisation to user flow, creating a store that is easy to manage and ready to scale.

LET'S WORK TOGETHER

If you’re looking for help with a website or e-commerce project, feel free to get in touch.

Thanks for reaching out! I'll get back to you as soon as possible.

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e-commerce & web solutions